Branding – Some basics

Branding is so very important and, not just in business, but in life in general with social media being such a force in how we communicate with each other. Each one of these sites is showcasing your “brand” all over the World Wide Web.

Confession: every time I make a new friend on FB or a new Twitter follower, I immediately creep all over their pages, walls, photos and anything else I can. And most times I don’t have to ask any questions because their entire life, interests, hobbies, thoughts, beliefs and profession are online.

This should be extremely alarming to you if you are not thinking about your online profile…

Things to consider when posting online:
•It doesn’t come down on its own, whatever you post is online for about as long as the site is alive, and long after you have forgotten you posted it.
• World Wide Web: Not a secret club house, if you put it online it’s for the world. Please do not convince yourself that anyone can’t find it.
• Private Social Media Life: This is simple, it doesn’t exist. A private social media platform is an Oxymoron. Unless you have read all the terms and agreements before checking that box then how can you argue?
• Storefront: Is what your posting as interesting to the world as it is to you? Didn’t think so. An extra thought before posting historically never hurt anyone, EVER!

These are just a few of things to ponder regarding social media. There are many ways to create a brand and maintain it. Do you have to be on the cover of a magazine or play professional sports, win an academy award? Well yes, but that’s not the point.

Branding isn’t what you have done necessarily and it doesn’t have to be a specific goal either. You wanna have a direction, a goal, an image. There should be something to where you wanna get to and then you need to create the Brand to help get you there. More importantly, once you have acquired this you must continue to evolve your brand as your continue to grow.

Never forget that it’s much easier to fall off the Pedestal then it is to climb it.

I’ll leave you with this Quote, that I didn’t create…

~Remember and be nice to all the people you meet on your way up, because those will be the same people you see on the way down.~

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